brand perception

brand perception
марк. восприятие торговой марки (сложившееся у потребителя впечатление о торговой марке в зависимости от опыта, получаемого при потреблении товара данной марки)

Англо-русский экономический словарь.

Смотреть что такое "brand perception" в других словарях:

  • Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …   Wikipedia

  • Perception management — is a term originated by the U. S. military. The U. S. Department of Defense (DOD) gives this definition::perception management mdash;Actions to convey and/or deny selected information and indicators to foreign audiences to influence their… …   Wikipedia

  • Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… …   Wikipedia

  • BRAND, JOEL JENŐ — (1906–1964), member of Va adat Ezrah va Haẓẓalah, the Budapest Jewish relief committee set up during World War II and the courier chosen by Adolph Eichmann to offer Hungarian Jews in exchange for goods, in what became known as the Blood for… …   Encyclopedia of Judaism

  • perception — per‧cep‧tion [pəˈsepʆn ǁ pər ] noun [countable] the way that people feel about a company, product, market etc and what they think it is like: • There is a perception among investors that an economic recovery is beginning. • National stereotypes… …   Financial and business terms

  • Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand …   Wikipedia

  • perception — noun ADJECTIVE ▪ clear, distinct, keen (esp. AmE) ▪ common, general, popular, widely held, widespread ▪ …   Collocations dictionary

  • Brand asset valuator — The Brand Asset Valuator (BAV) is a database of consumer perception of brands created and managed by BrandAsset Consulting, a division of Young Rubicam Brands to provide information to enable firms to improve the marketing decision making process …   Wikipedia

  • Brand Potential Index (BPI) — The correlation between a given brand s market development index and its brand development index for a specific market or geographic area. The Brand Potential Index (BPI) compares actual and potential customers within a market area to the… …   Investment dictionary

  • Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …   Wikipedia

  • Consumer neuroscience — is the combination of consumer research with modern neuroscience. The goal of the field is to find neural explanations for consumer behaviors in both normal and diseased individuals. Contents 1 Consumer Research 2 Advertising 2.1 Advertising and… …   Wikipedia


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